3 Tips For Promoting A New Author’s Book


Whether it be your own or a friend’s book, here’s a few ways you can help get the word out there.

1.) Share The Book

My favorite way to share books is to give the book as a gift. If the recipient likes it they’ll recommend it to others and the book’s popularity will spread by word of mouth. Another way is to talk about the book on social media. Write a facebook status about it, tweet aboutit, blog about it, anything. You can reach hundreds of ears without a lot of work. You can also go to the coffeeshop and just read it, or read it on the bus on your way to work. Other people will notice the cover and maybe go look up the book at home to see what it’s all about.

2.) Face The Book Out At Bookstores

Head to all the nearest bookstores and rearrange the shelves so that the book’s cover is facing out to the buyers. We’ve all seen an interesting book cover poking out like that, and our attention is more drawn to it then to the other books. It’s a fantastic way to get the book noticed and it will for-sure get at least a few extra buys that way.

3.) Hit It Right At The Source

Leave awesome comments about the book on the bookstore’s website, on amazon, or on a book reviewing website. Most buyers will check out the reviews on a book before ordering it, so having an extra positive remark won’t hurt. Another way is to ask about the book. Go in to bookstores and ever if you know exactly where the book is ask an employee to help you. If enough people do this the employees will start to remember the book and maybe add it to the “employee recommendation” table. It works the same way at libraries. You can even reserve a copy of the book just so that the employees see it and recognize it. If they’re interested enough they’ll read it themselves.

Possibly the most important thing is to tell your friends and have them tell their friends! Nothing works better than a recommendation from a trusted source.


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16 thoughts on “3 Tips For Promoting A New Author’s Book

  1. Jodi says:

    Good tips, hope I have friends like you when my book comes out!

  2. Great post! My book is free this weekend, starting Friday and going through Sunday. I hope you will consider reading it. Always nice to hear another writer’s thoughts on my work.

    Julien Haller

  3. What about promoting a book that you still haven’t found an agent for? I heard that agents/publishers prefer it if you’re already working on a fan base, but it just feels weird to promote something people can’t read yet. Also, don’t want to jinx it, haha.

    • A lot of agents will look for people who have a presence in the writing community. For example, have a blog about writing and gain followers, or start a twitter account about writing that you can gain followers with. Start by gaining followers that like writing, instead of gaining followers based on your book only.
      Then, when you query your agent, you can say “I’ve never been published before, but i write a magnificent blog on writing with over 700 followers, and my corresponding twitter account has 5000 followers.”
      When an agent sees that, they see 5700 people that can already be easily sold to.
      Another way is to attend writing conferences and try to get to know people. If you meet someone who has already been published they can often look over your work, give a critique, and maybe even give a recommendation to their agent about you. And that’s just on top of all the awesome information you get at conferences. Knowing people in the industry will never hurt.
      But, if you’re like me and you’re too broke to afford to go to a conference, you can try entering articles and short stories into Writers Digest magazine. It’s a great way to get your name out there and have more people read your work. Plus if your story wins a contest they normally set you up with a nice cash prize or free tickets to a conference. In each issue they usually have a spotlight on an agent looking for clients and what they’re looking for, too.
      I hope this helps, and always the best thing is to never give up. 🙂

      • That does help. I do have a blog and Twitter and I am just myself on there, no promoting or anything. But on internet the whole promoting thing is so present. Usually people just went into a book store, saw something they liked and bought it. But because of e-books and self-publishing I guess most of it takes place online. This reassures me though. I’ll look into the Writers Digest magazine contests. Thanks a lot. I shall never surrender! *roars*

      • That’s the spirit! It’s never going to be easy, but it’s definitely worth it.
        One of my favorite blogs to turn to when I’m feeling down about my writing is http://writerunboxed.com/
        It has loads of great advice written by authors and agents alike 🙂 I even have new articles sent directly to my email

  4. I agree it’s worth it. We are true writers after all. 🙂
    Thanks for the website. It was great connecting with you. It’s always nice knowing you’re not alone. 😀 Writer power!

  5. […] 3 Tips For Promoting A New Author’s Book (amandariver.wordpress.com) […]

  6. Wonderland Events says:

    Very nice tips. A must read.

  7. Reblogged this on Shakhan Book Club and commented:
    This is to all of you that wish to stock Shakhan bookstore with your books in the near future, we encourage Tanzanians to write. We are not only about readers, we celebrate writers and authors as well. I liked this post and wanted to share it with you. Enjoy and keep reading.

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